Increase in The Trend of Online Shopping in India

Advancement in technology has changed every facet of our society, from the way we work to the way we communicate with friends and family, to the way we buy and sell all products. From buying and selling electronics to frozen food & other frozen meals, online shopping platforms have quickly covered most of the market.

The inclination or public interest in online shopping is increasing day by day. Lack of time and attractive offers are the two most important factors that stimulate online stores today. Books, electronics, accessories, clothing, cinema tickets, insurance, train tickets, Indian frozen food, fruits, and vegetables, etc., almost any product or service you can receive through online shopping platforms.

Since the inception of online shopping destinations, people have gradually started accepting online shopping as it is an easy and affordable way to get hold of things. Nowadays, more and more stores are opening their own online delivery platforms so that consumers directly shop through their sites. However, various external factors have also contributed to the growing trend of online shopping.

Online shopping is still not very popular in India, but the rate is rising for the last 2 to 3 years. After viewing online TV advertising, consumers do visit online shopping websites but most of them do not shop. According to a survey, most people avoid making online transactions because they are unreliable about online banking. It is a common phenomenon, but people will slowly get used to it. Above all, we expect a major change in the next couple of years. But it is an undeniable fact that, at present, online shopping is becoming very popular among young people.

Top e-commerce players such as Amazon, Flipkart, Myntra, Jabong and eBay are popular online stores that offer large categories of products with a high discount. These are not just stores, but wholesalers who sell their products as a store at wholesale prices. They not only offer discounts, but they also offer the possibility to withdraw the product within 30 days.

With the growing number of users of smartphones and tablets, online shopping is not limited to PC only. If you know what you want, you can do your shopping while having lunch, on the way to work, etc! Another study shows that almost 10 to 15% of internet traffic comes from mobile devices. A trend is known as 'showrooming' is emerging. Buyers visit stores to view products, browse online, compare prices, view reviews of websites, and buy the same product at an online store that offers the best deal. The mobile apps of online marketplaces also help consumers to find out more about the latest stock, discounts, and best deals, etc.

For a better experience in online shopping and to buy genuine products and services always choose the best online shopping platforms. Cheers!

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